WEB MARKETING APPROACHES
Web marketing encompasses actions to optimize the traffic and visibility of the website.
These objectives can only be achieved through 3 fundamental actions: attracting, converting prospects and finally building customer loyalty. At each of these stages, web hosting can have its role to play:
The attraction is the phase during which you generate and increase traffic to your website.
To do this, you must first conduct a careful study of your target audience to ensure that your campaign meets their needs and expectations.
The analysis should not only focus on the offer but also on the competition in order to find out about current practices in the sector and identify the essential points to be improved or on which to draw inspiration.
The next step will be to implement a campaign on the chosen channel: website, blog, social network, etc.
And since the website is almost unavoidable, it is essential at this stage to choose the right hosting offer.
Even if the technical details should not take you over from the start, the fact remains that a correctly chosen hosting package will inevitably have an impact on the referencing of the site and therefore its visibility (in addition to other factors such as design, content, etc.).
CONVERT PROSPECTS INTO CUSTOMERS
Now that you’ve succeeded in attracting visitors to your site, you need to get them to do something: order, fill out a shopping cart, answer a questionnaire, etc.
The purpose of this step is to allow you to retrieve your visitors’ data in order to establish a closer relationship with them.
To do this, techniques such as e-mailing have long proved their worth, since the latter makes it possible to set up more personalized communication with prospects.
Note that web hosting also comes into play at this stage of your interactions with your prospects.
Indeed, as soon as the navigation on the site is fluid and intuitive, your visitors will be more inclined to return to your site.
Such results can only be obtained through quality web hosting.
BUILD CUSTOMER LOYALTY
By this stage, you will already have effectively converted your prospects, who are now considered customers. And once again, the challenge is to ensure that they are loyal to you and don’t go anywhere else!
In order to achieve this goal, you can use various levers such as social networks for example, which are particularly effective when used properly.
At this stage, it is also a question of developing promotional offers to reward the loyalty of your customers.
Some will not hesitate to implement a satisfaction survey to improve their services, while on the technical side, there is every interest in the site’s performance.
Note that the more traffic increases, the more resources your site will require, so if necessary, you will need to upgrade your web hosting offer.